Caliber Announces Snellville Opening

August 4, 2022

SNELLVILLE, Ga. – The Snellville community is invited to celebrate Caliber Car Wash’s grand opening with ten days of free car washes on August 4-14, 2022 at Caliber’s new location.

The newly renovated wash, located at 3445 Centerville Highway next to Wal-Mart, underwent significant upgrades as it transitioned from QuickSpa Carwash to a Caliber earlier this year. The transformation included a wash tunnel overhaul, including new equipment and the addition of Caliber’s well-known complimentary detailing tools.

Known for its detailing freebies, Caliber offers complimentary air fresheners, towels, cleaners, vacuums, compressed detailing air and other tools for interior cleaning. Customers will also be able to take advantage of Caliber’s newest tire air feature, which allows motorists to check tire pressure and fill up tires for free.

Community members can stop by the wash during regular business hours to receive a free wash or sign up for a free wash coupon at calibercarwash.com/open.

Motorists will also be able to take advantage of monthly membership savings during the opening, allowing them to wash all month long for one low price. As an opening special, guests will enjoy their first month of unlimited washes for $10.

Caliber Car Wash opened its first wash in Ocala, Florida, and quickly grew to over 25 washes in 2022. The Snellville location will be the fifth Caliber wash to open in Georgia, with plans to open over six more Peach State locations in the coming 18 months.

Caliber Car Wash Acquires Texas-based Q Car Wash

June 28, 2022

Caliber enters Fort Worth market with nearly a dozen acquired sites

Caliber Car Wash announced today the acquisition of 11 Q Car Wash locations throughout the Dallas-Fort Worth, Texas area. Caliber now owns and operates 26 express car washes as it moves into the Texas market.

With over 90 additional sites announced and underdevelopment, Caliber is one of the fastest-growing express car wash companies in the country, with future expansions planned in Texas, Florida, North Carolina, Georgia, and Alabama. According to DRB’s “Top 50 Car Wash Chains,” the addition of Q Wash will make Caliber one of the top 35 largest wash companies in the country.

“Q Car Wash is a well-respected company known for its community outreach, and we look forward to adding to that reputation,” said Peterson Santos, Caliber COO. “As we continue to expand in the area, we want to show our neighbors our commitment to changing lives through career-producing jobs, ongoing community outreach, and a dedication to providing the quickest, cleanest car wash in the country.”

Caliber has plans to further expand in the Dallas, Fort Worth, and Arlington areas, which will continue to provide quality service and career paths.

“The most exciting part of this transition is that the team is going to become part of a people-first organization with plans for rapid expansion,” said Viran Nana, owner of Q Car Wash. “This growth will create opportunities to advance careers and enrich lives.”

Q employees will continue to support customers under the Caliber umbrella.

“One of my proudest accomplishments was providing hundreds of new jobs during trying economic times and then creating life-changing career paths for our employees,” said Danny York, Caliber CEO-Founder. “We’re now honored to have over 100 new people join our team and look forward to learning how to serve the Dallas/Fort Worth area better.”

Caliber recognizes the importance of the customer experience in an ever-growing industry and understands that positive customer service begins with the onsite team. Caliber is dedicated to providing new and current employees with access and resources to grow within the company to ensure our customer’s satisfaction through site-level and local expertise.

Caliber Car Wash Expands in Fort Walton Beach

June 3, 2022

Free Washes June 3-5 for Community Members at Caliber’s New Eglin Wash

FORT WALTON BEACH, Fla. – Caliber Car Wash announced the opening of its second wash in Fort Walton Beach, Florida, at 162 Eglin Pkwy today. Caliber recently remodeled the wash formerly known as Rich’s and Cinco’s and will celebrate its opening by offering free washes to community members and customers on June 3-5, 2022.

Caliber Car Wash’s grand opening event will kick off with a ribbon-cutting ceremony sponsored by the Chamber of Commerce at 10 a.m. Complimentary refreshments will be served while supplies last, and guests, including media and business leaders, are invited.

Caliber’s new site located on Eglin Pkwy strives to continue the community efforts carried out by its partner wash on Beal Pkwy. Previously, Caliber employees in the Ft. Walton Beach area have worked with nonprofit organizations and contributed to local park and beach cleanup efforts within the community.

“The employees we have in the area are eager to contribute to their community,” said District Manager Tyler Sumrall. “Our purpose is to improve lives, and we think the best way to do that is to create relationships with our neighbors inside and outside the wash.”

Caliber Car Wash offers free vacuums, air fresheners, multi-purpose cleaners, detailing air, mat cleaners, and microfiber cloths to each customer with every wash. Additionally, complimentary tire air and improved vacuums will be coming this year.

“We’ve been anticipating the opening of our Eglin Pkwy site for a while,” said Sumrall. “It’s exciting that we are finally opening and getting to expand our services for our Cinco Bayou customers.”

Former Cinco Car Wash customers can expect to see a newly painted building, added detailing tools, improved pay stations, and additional tunnel features. In addition, these new Caliber customers will not be required to use stickers or membership cards to enter the wash. Instead, Caliber offers a license plate reader that recognizes your car as you arrive at the gate.

Caliber Car Wash offers single washes and Limitless monthly plans that make it easy to wash your car every day. Caliber’s Limitless plans can be used at all locations, including the Emerald Coast sites.

Caliber Car Wash opened its first wash in Ocala, Florida, in 2019 and quickly grew to over 14 washes in 2021. The new Eglin location is the eighth Caliber Car Wash to open in Florida, and the company expects to expand its Sunshine State presence in the coming years.

How Often Should I Wash My Car?

June 1, 2022

As motorists know, cars are a huge investment and can lose value quickly. To counteract this, experts say that, generally, you should wash your car at least once every other week. If you drive on gravel roads, live near the beach, or live in a heavily polluted city, it is recommended to wash more frequently. When wondering how often you should wash, think about the following questions:

How often do you drive your car?
Where do you drive your car?
When do you use your car?
How do you use your car?
How do you wash your car?

If you regularly drive your vehicle in a polluted city or on back roads, it may be possible that washing your car twice a week could ensure your car’s cleanliness. Alternatively, cleaning your car can be done less often if you keep your vehicle in the garage and drive it once a week for short distances.

A basic car wash works, but inexpensive add-on services like tire shine, ceramic coating, and an underbody wash can make that shine last longer and extend your vehicle’s condition. The reason these features help is because they diminish the impact of the sun’s UV rays, excess moisture, and paint oxidation.

For example, suppose your vehicle spends a lot of time outside, or you don’t have a sheltered area to park. In that case, a protective coating is needed to save your paint job and help avoid superficial scratches from environmental factors.

The inside of your car should also be taken care of to give your vehicle a long life and a great look for years to come. Auto detailing can help you take care of the upholstery, floor mats, console, and overall vehicle cleanliness. It is essential that you do this regularly to protect leather, fabric, and plastic surfaces if you regularly eat and drink in your vehicle to prevent smells, bacteria, and cracking from occurring. Those driving more time will find that auto detailing is required more frequently.

At Caliber Car Wash, you can find all the tools you need to have that showroom shine all the time! Visit our website to see what packages we offer and determine the right choice for you. Each wash also includes complimentary vacuums, tire air, air fresheners, multi-purpose cleaners, detailing air, and microfiber towels. Visit our locations page to see what Caliber Car Wash location is near you!

Stop by the Blue Crab Festival in Palatka For Caliber Freebies

May 20, 2022

Caliber Car Wash is honored to participate in this year’s Blue Crab Festival hosted in Palatka, Florida, from Friday, May 27 through Sunday, May 29. The family-friendly festival has become an annual tradition for almost 30 years and plans to host over 100,000 guests on the scenic waterfront property in 2022.

The Blue Crab Festival will host over 30 musical artists, including Urban Icon Award winner and R&B singer Ginuwine and Grammy-nominated country music band Little Texas. The festival will also feature an abundance of food trucks, carnival rides, games for both kids and adults, fireworks, and, of course, blue crab! Additionally, the Blue Crab Festival will also be hosting dozens of vendors, including Caliber Car Wash.

Palatka’s Caliber Car Wash opened in 2020 and has anticipated the return of this event after COVID-19. The current site manager and Blue Crab Festival event lead, Lilly Herrell, considers herself a Putnam County native and has always wanted to participate in the Blue Crab Festival.

“With Blue Crab being such an iconic event in Palatka, I am thrilled that Caliber gets to be a part of it this year,” said Lilly. “I see this as our chance to immerse ourselves in the community while getting to know our current and future customers outside of the wash!”

Because this event has always been a special place to her in Palatka’s history, she is looking forward to hosting a booth at the return of the Blue Crab Festival this year.

You can see Lilly at the Caliber tent in the vendor section, or you might catch her walking around, getting acquainted with the community and other attendees. If you see her, stop and chat! She might even be carrying some free Caliber swag!

Caliber will offer attendees free swag, including koozies, sunglasses, coupons, and more! There will be limited supplies, so make sure to find our blue tent and visit Lilly and the crew for some Caliber freebies.

Caliber Car Wash Announces Key Senior Leadership Amid Rapid Growth and Expansion

April 27, 2022

Peterson Santos named COO and Sanjay Sood named CFO of expanding express wash brand

Peterson Santos and Sanjay Sood, Caliber Car Wash — *Peterson Santos (L) and Sanjay Sood (R), were recently named as COO and CFO of Caliber Car Wash respectively.*

ATLANTA – Caliber Car Wash announced the naming of Peterson Santos as Chief Operating Officer and Sanjay Sood as Chief Financial Officer in April of 2022. Both Sood and Santos bring years of experience in the automotive field while specializing in company scaling.

The news comes at a time of sustained, rapid growth for the Atlanta-based company. Having over 40 announced sites and over 50 additional locations under development, Caliber is one of the fastest growth express car wash companies in the country as it expands throughout the east coast and into the Midwest.

Sood joins the company as CFO with an extensive background in senior finance positions at Jacent Strategic Merchandising, Pep Boys, Locals 8 Restaurant Group and Danka Office Imaging. A Philadelphia native, Sood has a history of growing financial teams and joins Caliber with an undergraduate degree in Business Administration from American International College and an MBA from Drexel University.

“One of Caliber’s core strengths is building and creating quick, quality wash experiences for customers, and to do so means having the right team in place,” said Danny York, Caliber CEO-Founder. “We’re happy to announce new leadership to guide our teams through their own career paths as we expand nationally.”

Santos, who joined the company as COO in April, began his career in the automotive industry over 20 years ago. Starting as a parts manager at ABRA Auto Body & Glass, he worked his way to Vice President of Operations after only six years. Santos maintained his senior leadership position in the automotive industry for 15 years at companies like Caliber Collison before accepting a position as COO for Caliber.

Santos received his undergraduate degree in Business Management from the University of Phoenix and an MBA from Georgia State University.

“Caliber’s core values include building career paths and leadership skills, so we are excited to have senior leaders who understand what it is like to work throughout a company with those paths in mind,” York said. “Both Peterson and Sanjay will be able to relate to our employee’s needs while they continue to provide the best customer service experience in the car wash industry as we grow.”

Caliber Car Wash expanded to 14 locations in the Southeast since opening its first wash in Ocala, FL in 2019. With washes in Florida, North Carolina, Georgia, and Alabama, the company is quickly opening new markets, including Pennsylvania, Delaware, Maryland, and South Carolina. The company is projected to have over 150 operating washes by 2024.

FWB Park Cleanup Honors Earth Day

April 19, 2022

Caliber Car Wash Team Joins Earth Day Network and Others to Clean Liza Jackson Park

Caliber Car Wash is honored to join Earth Day Network partners and Earth Day Fort Walton Beach to cleanup Liza Jackson Park on April 23, 2022. The event, sponsored and arranged by Earth Day Network focuses on trash clean up and encourages volunteers to also bring watercrafts to collect trash in the water.

“Every year our customers save thousands of gallons of water by choosing not to handwash in their driveways,” said Fort Walton Beach Store Manager Loudy Booker. “It is one way we commit to preserving the environment, but we also know there’s more to be done.”

The environment continues to top headlines as impacts are felt across the globe. COVID-19 positively impacted the environment, according to researchers, but work is still needed.

Being Eco-Friendly and having zero impact on the environment is a top priority at Caliber Car Wash. All water at all locations is filtered, cleaned, and reused. Using a water reclamation system, we are able to only use 30 gallons of water per car wash. The average water used when washing a car at home or in a self-service car wash is over 140 gallons. Because of this, in 2021, Caliber Car Wash saved over 154 million gallons of water versus at-home washing. In addition to our water-saving efforts, 100% of all of our cleaning chemicals are completely biodegradable and environmentally friendly.

Caliber is joining cleanup efforts because of its dedication to local communities while providing eco-friendly services to our customers. Team members from its Fort Walton Beach and Pensacola staff will be participating.

Caliber Nominated in the 2022 Emerald Coast Best of the Best Awards

April 8, 2022

Caliber is honored to be a nominee for the NW Florida Daily News Best of Awards.

The news outlet, which invites community members to honor their favorite businesses through nominations, publishes an updated list each year to highlight customer favorite businesses in more than 25 categories. Readers who participate are also entered in for a chance to win a $250 gift card to spend at their favorite local spot.

Nominations are accepted between April 8 and April 30 as the first part of the competition.

To vote, participants can simply choose a category, make a nomination, and fill in their contact information. Categories include beauty and health, dining, entertainment and leisure, finance, home and home services, kids and education, pets, services, spirits, shopping, sports and fitness, top employers, and more.

We appreciate all the Caliber votes, but more so appreciate you choosing Caliber every day!

Pre-Soak Bug Splats to Save Your Paint

April 4, 2022

As we enter pollen season, bugs are naturally coming with it!

It’s getting warmer, and with all that summer travel, it is important to maintain your car’s paint in order to protect the long-term value of your vehicle. While out and about this spring and summer season, bugs that get stuck on your car can eventually corrode the paint due to the acid the bug emits. These enzymes also break down automotive paint, resulting in etching. It is best to get bugs off the paint as soon as possible.

At every Caliber Car Wash, the tunnel attendant sprays each car’s front and back windshield with an alkaline liquid detergent that is a concentrated and environmentally friendly chemical to help break down bugs and other pollutants on your car’s surface. Most other car washes use a brush with tough bristles that smear dirt and grime over your bumpers which may cause scratches. Because we want your car to come out of our wash looking like it just left the showroom, we use a stronger solution so that we can provide you with a touchless experience.

Our pre-soak is an effective, non-corrosive, non-caustic treatment for glass, rubber, chrome, plastic, and painted surfaces – basically every component you will find on a modern vehicle! The high pH formula of our pre-soak breaks down and dissolves grime, bugs, road film, and dirt that rest on your paint faster than your standard car shampoo without corroding your paint.

By using this pre-soak, your car will be more ready than ever for pollen season! The best part is this is included with every wash. And for those truly troublesome bug areas, feel free to also check out our bug prep stations for extra soaking and brushes specially made to help scrub pollutants off of car paint.

We hope you have a bug splat-free pollen season and look forward to seeing you soon!

What Is a High Pressure Car Wash and Do I Need One?

March 28, 2022

Have you ever washed your car at home and realized the cleanliness just wasn’t the same? That’s because of the lead and other harmful pollutants come out of the water in your hose. These pollutants can cause your car to become stained with water and chemical spots leading to corrosion of paint on your vehicle. Not only do hoses spray harmful debris on your car’s exterior, but the water pressure doesn’t have enough strength to clean out those hard-to-reach areas. Because of this, high-pressure washes are preferred to get that showroom shine!

High-pressure spray is a detailing car wash’s tool of choice for a reason. Not only do high-pressure sprays usually include clean, recycled water (like here at Caliber Car Wash), but they also get into hard-to-reach areas, giving you a thorough wash in three minutes or less.

High-pressure spray’s ability to supply a high volume of pressurized water and ultra-sudsy car shampoo helps remove dirt, stuck-on debris, and other contaminants quickly and efficiently. Without this debris on the car, your paint is less likely to scratch when being brushed later in the tunnel.

When paired with the high-pressure spray, Caliber’s tunnel technology ensures that you leave the lot with that showroom shine every time.

Check out some of these FAQs about what kind of water is best to use when washing your car.

Is it bad to wash my car with a hose?

Washing your car with a water hose is never the best option. By doing this, you could potentially damage your vehicle’s paintwork. Water hoses can lead to a buildup of residue on your vehicle that won’t look good and could eventually erode the wax on your car, causing your paint to deteriorate over time. Washing your car in direct sunlight can also cause spots to be burned in the paint. Instead, consider using filtered water.

Is it bad to wash my car at home?

Washing your car yourself can lead to damage. Some people make the mistake of using dishwashing detergent, which can leave residue and remove wax. Plus, if you wash your car in direct sunlight, you can burn spots in the paint. In the right conditions and with the right tools, you can successfully wash your vehicle at home, but just remember that damage will occur over time if you don’t use the proper cleaners and tools.

Should I use a pressure washer to wash my car?

Some people use a pressure washer to clean their car, and it will get debris off your vehicle; however, it can do more harm than good. Using a pressure washer can damage or nick the paint, leading to rust. If you do use a pressure washer, consider using it on areas like tires where paint is less likely to chip off and because it focuses on the dirtiest area of the car.

What PSI should I use to wash my car with a pressure washer?

If you do decide to wash your car with a pressure washer, the appropriate PSI setting that’s safe to use and won’t damage your car is generally 1200-1900 PSI. Another feature that’s necessary for a car cleaning pressure washer is the right GPM (gallons per minute), meaning the amount of water flow per minute, which is 1.4-1.6 GPM. Please note that using a pressure washer comes with the potential to damage paint, so it is recommended to consult your owner’s manual, consult a professional, and use proper tools and cleaners.